Thursday, July 19, 2012

Hug machine proves to be huge hit in Singapore

The innovative Coca-Cola vending machine that dispenses free cans when people hug it, has become immensely popular in Singapore.

The drinks giant's famous logo has been replaced with the simple message: "Hug Me."

The odd Singapore stunt is a part of the company's 'Open Happiness' campaign, which is designed to encourage displays of affection in a country where hugs and kisses in public have long been discouraged.

"Happiness is contagious. The Coca Cola Hug Machine is a simple idea to spread some happiness," the Sun quoted Leonardo O'Grady, Coke's Asia Pacific director, as saying.

"Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large," he said.

The machine has been so popular that the company now planned to roll them out across Asia.

"The reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs," O'Grady added. 

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